Director of Product Marketing, PLM
A global technology company is seeking a seasoned product marketing professional with deep expertise in Product Lifecycle Management (PLM) to join its product marketing team. This high-impact individual contributor role involves driving strategic messaging, positioning, and go-to-market execution for key areas of an industry-leading PLM portfolio. The successful candidate will also collaborate with teammates across the product marketing organization to develop cross-portfolio solution stories that connect PLM to a broader technology ecosystem. This role is for someone who combines deep PLM domain expertise with strategic marketing instincts to influence how enterprise buyers evaluate, adopt, and expand their use of PLM technology, embracing emerging tools and approaches, including AI.
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Opportunity overview
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Required industry experience
Responsibilities
- Develop differentiated messaging and positioning for key areas of the PLM portfolio.
- Collaborate on cross-portfolio solution narratives articulating PLM value within a broader technology ecosystem.
- Drive go-to-market strategy and execution for product launches and feature releases.
- Conduct competitive analysis and market research to inform positioning and identify opportunities.
- Serve as a key market expert, engaging with analysts, press, and industry influencers.
- Design and deliver high-impact sales enablement materials.
- Develop buyer personas, buying journey maps, and customer proof points.
- Partner with Product Management to translate roadmap capabilities into market-facing value propositions.
Requirements
- 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software.
- Significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
- Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets.
- Experience with portfolio-level and solution-level marketing, crafting integrated solution stories.
- Track record of influencing without authority across complex organizations.
- Strong analytical skills to synthesize market data, customer insights, and competitive intelligence.
- Exceptional communication skills (written, verbal, and visual).
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.