PLM Library · Book
The ADKAR Advantage
Your New Lens for Successful Change
- Author
- Karen Ball
- Publisher
- Prosci
- Year
- 2024
Summary

A practical guide to Prosci's ADKAR model, which describes individual change adoption through five outcomes: Awareness, Desire, Knowledge, Ability and Reinforcement.
It explains how to assess where individuals and groups are stuck in a change and how to plan interventions that move them through each outcome.
Our verdict
Recommended practitioner reading. A Prosci practitioner framework — applicable to role-based PLM adoption planning and to identifying why employees struggle with new practices.
Who should read it
- —Change managers and OCM leads on PLM initiatives
- —PLM program managers planning role-based adoption and training
- —HR and communications partners supporting transformation
How it relates to your work
- —ADKAR's individual-adoption lens complements program-level change plans for PLM rollouts.
- —Helps diagnose adoption gaps by role — awareness, desire, knowledge, ability or reinforcement.
Keep in mind
- —Vendor framework from Prosci; one of several change models, not a neutral standard.
- —Focused on individual adoption; pair with program-level change leadership material.