PLM Library · Article
Unleashing the Power of Artificial Intelligence in New Product Development
Building AI Into Your Stage-Gate® New-Product Process
- Author
- Robert G. Cooper
- Publisher
- Stage-Gate International
- Year
- 2024
Summary
Cooper examines how companies, particularly physical-goods producers, can use AI across new product development — from idea generation and product design and testing to product creation and launch.
The article discusses the business case for AI in NPD, how to approach adoption and deployment, and how AI can be built into the stages and gates of a Stage-Gate new-product process.
Our verdict
Worth reading — free. A practical, accessible introduction to applying AI in product development. Note that it is practitioner material from the Stage-Gate ecosystem rather than independent peer-reviewed research.
Who should read it
- —NPD and portfolio managers exploring AI use cases
- —Organizations already using Stage-Gate or similar gated processes
- —Leaders building a business case for AI in product development
How it relates to your work
- —Maps AI applications to specific development stages, useful for prioritizing PLM and AI initiatives.
- —Highlights the leadership and planning needed for AI adoption to succeed.
Keep in mind
- —Published by Stage-Gate International, which promotes its own process framework.
- —Focused on physical goods, not software or services.