PLM Library · Book
Winning at New Products
Creating Value Through Innovation
- Author
- Robert G. Cooper
- Publisher
- Basic Books
- Edition
- 5th edition
- Year
- 2017
Summary
Robert Cooper's book covers innovation management and decision-making from idea generation through launch, based on his research into what distinguishes successful new products.
It presents the Stage-Gate process for moving projects through defined stages and decision gates, portfolio management for selecting and prioritizing projects, and the practices of companies that consistently succeed at new product development.
Our verdict
Recommended reading for development governance. The standard work on Stage-Gate and portfolio management — useful whenever the question is which projects to fund and how to steer them, rather than how to engineer the product.
Who should read it
- —Executives and innovation leaders responsible for the development portfolio
- —Managers introducing or improving a stage-gate process
- —Product managers preparing business cases and gate reviews
How it relates to your work
- —Gate criteria and portfolio methods map directly onto development governance and management reviews.
- —Helps position PLM as the information backbone that makes gate decisions fact-based.
- —The success-factor research is useful ammunition for convincing management to invest in development process improvements.
Keep in mind
- —Focuses on governance and decision processes, not on engineering methods or PLM systems.
- —Stage-Gate is presented as the reference model; agile and hybrid approaches are addressed but from a stage-gate perspective.