Designing the Future
How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
- Author
- James M. Morgan, Jeffrey K. Liker
- Publisher
- McGraw-Hill Education
- Year
- 2018
Summary

Drawing on the authors' work with Ford's global product development transformation and research on Toyota, this book explains how leading companies redesign their product development systems around lean principles.
It connects product development transformation with leadership, team capability, collaboration and organizational learning — covering how people, processes and tools must change together rather than in isolation.
Our verdict
Recommended reading for transformation leaders. Particularly relevant when a PLM initiative accompanies a redesign of how engineering and development teams work — it addresses the organizational side that tool projects often underestimate.
Who should read it
- —Executives and program leaders driving product development transformation
- —Engineering and R&D leaders redesigning development processes and teams
- —PLM program managers who need the organizational change dimension
How it relates to your work
- —Frames PLM-relevant change as a transformation of the whole development system, not a tool deployment.
- —Connects leadership behavior, team capability and collaboration with sustainable process change.
Keep in mind
- —Lean product development focus; PLM systems and data are context, not the subject.
- —Case-based; readers must translate examples to their own organization.