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PLM Strategy
Having a solid, comprehensive and long-term PLM strategy is essential for the successful implementation and use of PLM in your organization and makes the difference between having PLM as a strategic solution to enable your company achieving its business objectives and getting the desired value as opposed to using PLM merely as a tactical tool.
What is a Strategy?
A strategy is the long-term direction and plan of an organization that enables it to obtain an advantage in a changing environment through the use of its resources and competencies, with the aim of achieving its objectives and fulfilling stakeholder expectations.
What does this mean with regard to the overall business strategy and PLM? First and foremost, in the context of the above definition, PLM is a resource for a company and can and should be part of the overall strategy to achieve its objectives and fulfill stakeholder expectations.
The PLM strategy, which is part of the overall strategy, supports and enables a company to execute its business strategy and defines how specifically it will do so with PLM. Without a PLM strategy your company will not be able to properly use PLM as an important resource and enterprise-wide strategic solution and hence forfeit many related benefits.
What Does a PLM Strategy Address?
First and foremost, a PLM strategy is not just about technology or tools. It has to address all elements of PLM, including business practices, processes, tools and technologies, people, and information that are involved and needed in all phases of the product lifecycle, starting from innovation to product management, sales and marketing, product definition, development, manufacturing, sourcing, quality assurance, compliance, maintenance and support, and recycling and disposal across the entire extended organization, i.e. including partners, customers and suppliers.
Elements of a Comprehensive PLM Strategy

Do You Have a Good PLM Strategy?
PLM Advisors will review your current PLM strategy and assist you in creating a comprehensive, best-in-class, long-term PLM strategy that will support your company in executing the business strategy and achieving your business objectives.